Every company should seriously consider having an excellent website as it significantly enhances overall credibility and can either establish or undermine the initial impression of your product. This is especially critical for startups because they often introduce brand-new products to the market and must establish trust with potential clients to encourage them to try their remarkable offerings.
However, one common challenge for startups is the need to maximize the value of every dollar in their bank account. How can you create an outstanding website with the limited financial resources that startups typically have? In this discussion, we will explore the key considerations when developing your startup's website and provide examples of exceptionally well-designed startup websites to inspire you.
Step 1 - Make Your Hero Section Your Converting Hero
If you're unfamiliar with the term "Hero section," don't fret – we're here to clarify what it is and why it holds significant importance for your startup!
The Hero section stands as the initial segment of your website's landing page. As illustrated in the image below, we have provided an example featuring Webflow's landing page hero section.
Now that you're acquainted with the concept of a Hero section, let's dive into how we can harness its potential to benefit your startup!
An exceptional Hero section should address three fundamental questions within just a few seconds:
What do you do
How do you do it
What should I, the user do next?
If your Hero section can promptly address these inquiries the moment a user lands on your website, you've laid a solid foundation for an outstanding Hero section. Achieving this involves using visually clear and descriptive elements, along with compelling copy that answers these critical questions.
But why is this emphasis on the Hero section so crucial? It's because you want your Hero section to drive conversions, whether it's encouraging users to fill out a contact form or book a meeting via Calendly. Your primary focus should always be on achieving conversions!
The image displayed above is from Loom's landing page. Loom is a software tool that empowers you to create concise screen recordings, fostering improved collaboration, and all with just a few simple clicks!
What makes this landing page an excellent illustration of an effective Hero section is its crystal-clear copy. They've crafted a captivating headline and an informative subheading that precisely outlines the benefits of their product. Furthermore, the prominent button serves as a compelling call to action (CTA) that makes you want to click it!
Step 2 - Your Why is The Users When
You might be wondering, "What exactly does this mean?" Allow us to clarify:
In today's world, people aren't just interested in what you do; they're interested in why you do it. This principle, championed by individuals like Simon Sinek, holds great significance, and we wholeheartedly endorse it! When we say "Your Why is The User's When," we mean that if you can effectively communicate to users the deeper purpose behind your startup, you'll not only attract them but also prompt them to ask when they can switch to your service or when they can begin collaborating with you.
Step 3 - Write Copy With Intention and SEO in Mind
Copywriting can be argued as one of the fundamental elements for crafting an exceptional website. It has the potential to set a good website apart and effectively convey the brand message to users in an intelligent, creative, and engaging manner. However, it's not all about creativity; when writing copy for your startup website, it's essential to keep SEO in mind. Create copy that addresses Google searches related to the problem your startup is solving.
For startups, as mentioned earlier, every penny in the bank account needs to be wisely spent. So, why not allocate some dedicated and valuable time to copywriting and aim to enhance your website's organic SEO presence? This approach can help position your business more effectively in the market!
Step 4 - Your Blog, Users Proof Of Knowledge
Creating blog posts is one of the tried-and-true methods for enhancing organic SEO, and it endures for a good reason—it remains highly effective when executed correctly!
For startup companies, having a blog offers the advantage of potentially gaining free organic traffic and prospective customers at minimal cost. The only investment required is the time devoted to crafting high-quality blog content. By providing valuable information about the problem your startup addresses, you not only distinguish yourself as an entity with expertise but also build trust effortlessly.
Producing top-notch blog posts hinges on a deep understanding of your customers' or users' challenges. When you craft blog posts geared towards addressing these issues, you might argue that you gain a deeper understanding of your customers. You delve into the real problems they encounter and respond by creating well-considered blog posts that provide valuable information—a recipe for harnessing the magic of organic SEO. Google has a particular affinity for freshly updated websites with pertinent content (with the exception, perhaps, of ad dollars).
Step - 5 Make Your Product Offering Clear and Descriptive
This might appear to be an exceedingly obvious point to make, but its importance cannot be overstated. If your product's purpose isn't immediately evident, why would anyone stay engaged or be motivated to learn more?
Consider this from your own perspective: If you visit a website and have no idea what the company does or how they do it, you'll likely feel perplexed and leave within moments. As we emphasized earlier in this post, we strongly recommend using high-quality copy and visual elements that effortlessly convey your company's offerings to the user.
Zapier has grown to such a scale that it's no longer considered a startup. However, you can still draw inspiration from their Hero section, which exemplifies clarity. Just by reading the first two sentences, you gain a clear understanding of how their software can benefit you.
We trust that this post has provided you with valuable insights that you can carry with you into the future!
Do You Have a Startup?
If you're running a startup or know someone who is and believe that a fresh, modern website could be beneficial, please reach out to us. We'd be delighted to introduce our custom-tailored startup website solution, specifically designed to address the unique needs of startups. Don't hesitate to get in touch with us today!
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